What are Marketing Drivers?
Learn which key assets, moments, and campaigns can help you secure playlist placements, editorial support, and fan engagement, like TikTok buzz, strong visuals, media coverage, and more.
How to Use Them Strategically
Learn how to plan and prioritize marketing drivers that fit your goals, audience, and resources, whether you're gearing up for a single or a full project.
How to Submit Drivers to Our Team
Get a full walkthrough on how to share your plans with Symphonic's Client Marketing team so we can support your campaign the right way.
Best Practices for Artists at Any Level
No budget? No problem. We’ll walk you through creative strategies, backend tools, and resources you can use to promote your music without breaking the bank.
Meet the Team
We’ll also introduce you to the faces behind Symphonic's Client Marketing team, your go-to partners for building a strong release plan.
